ICC Locks Broadcasting Deal with PTV and Myco: Pakistan Gets All Tournaments Through 2027

Cricket fans across Pakistan have reason to celebrate as the International Cricket Council (ICC) has confirmed a comprehensive broadcasting agreement that will bring all major cricket tournaments to Pakistani audiences through 2027. This landmark deal between ICC, Pakistan Television Corporation (PTV), and Myco ensures seamless access to world-class cricket action across both television and digital platforms.

The announcement comes at a crucial time for cricket enthusiasts, especially with the upcoming T20 World Cup 2026 on the horizon. This partnership guarantees that Pakistani fans won’t miss any thrilling moments from the next T20 WC, along with other prestigious ICC tournaments featuring both men’s and women’s cricket.

Breaking Down the Broadcasting Partnership

Who Gets What Rights?

The broadcasting arrangement splits responsibilities strategically between multiple partners:

Television Broadcast Rights:

• Pakistan Television Corporation (PTVC) leads the television coverage
• Geo Super joins as a broadcast partner
• Myco serves as the strategic partner coordinating TV distribution

Digital Streaming Rights:

• Myco holds primary digital rights
• Tamasha, Tapmad, and ARY Zap provide streaming platforms
• Multi-platform approach ensures maximum accessibility

This multi-faceted approach means fans can choose how they watch—whether through traditional TV channels or modern streaming services on their smartphones, tablets, or computers.

Complete Tournament Coverage Through 2027

Men’s Cricket Events

The broadcast deal covers an exciting lineup of men’s tournaments that will keep cricket fans glued to their screens:

The 2026 T20 World Cup schedule will be particularly significant for Pakistani viewers, as this tournament represents the pinnacle of T20 cricket globally. The ICC has confirmed that comprehensive coverage will include pre-match analysis, live commentary in multiple languages, and post-match discussions.

Women’s Cricket Gets Equal Priority

Demonstrating cricket’s growing inclusivity, the deal includes extensive coverage of women’s tournaments:

• ICC Women’s Cricket World Cup 2025 (ODI format)
• ICC Women’s T20 Champions Trophy 2027 (T20 format)

This represents a significant commitment to promoting women’s cricket in Pakistan, where the sport has been gaining tremendous momentum.

Youth Development: U19 Tournaments

The partnership doesn’t overlook cricket’s future stars. Multiple U19 events will be broadcast, providing young Pakistani cricketers with inspiration and exposure to international youth competitions. These tournaments serve as crucial platforms where tomorrow’s cricket legends make their mark.

Why This Deal Matters for Pakistani Cricket Fans

Accessibility Across All Demographics

Pakistan ranks among the world’s most passionate cricket markets, with millions of fans following the sport religiously. This agreement addresses a critical need for accessible, high-quality cricket broadcasting:

• Urban viewers can stream matches on digital platforms
• Rural audiences retain access through traditional PTV broadcasts
• Mobile-first users benefit from app-based streaming options
• Family viewing continues through established TV channels

Economic Considerations

By combining free-to-air television (PTV) with digital platforms, the partnership ensures cricket remains accessible regardless of economic status. This inclusive approach prevents cricket from becoming exclusively available through expensive subscription services.

Enhanced Viewing Experience

Myco’s involvement brings technological innovation to cricket broadcasting in Pakistan. The company’s focus on user experience means viewers can expect:

• High-definition streaming quality
• Multi-device compatibility
• Interactive features during live matches
• On-demand replays and highlights
• Reduced buffering through optimized streaming technology

Official Statements Highlight Strategic Vision

ICC’s leadership emphasized Pakistan’s importance in global cricket. The organization’s spokesperson noted that Pakistan represents one of cricket’s “most passionate and vibrant markets,” making it a priority to deliver world-class viewing experiences. The ICC’s strategy focuses on deepening cricket fandom through elevated athletic spectacle and enhanced viewing options.

Ms. Aaliya Rasheed, Executive Director Sports at PTV, reinforced the national broadcaster’s commitment to delivering premium sports content. She highlighted that this partnership strengthens Pakistan’s broadcast landscape while ensuring uninterrupted coverage of cricket’s biggest moments reaches every household nationwide.

Mr. Umair Masoom, Managing Director of Myco, expressed enthusiasm about the company’s growing position in Pakistan’s digital entertainment ecosystem. He emphasized innovation, accessibility, and seamless user experiences as core priorities, promising to elevate digital viewership through collaboration with streaming partners.

Digital Revolution in Cricket Broadcasting

The Streaming Advantage

The inclusion of latest World Cup updates through digital platforms represents cricket broadcasting’s evolution. Streaming services offer advantages traditional television cannot match:

• Watch anywhere: Fans can follow matches during commutes or travel
• Flexible viewing: Pause, rewind, and replay crucial moments
• Multiple camera angles: Enhanced streaming often provides alternative views
• Real-time statistics: Digital platforms integrate live data and analytics
• Social integration: Share moments directly from streaming apps

Platform Breakdown

Each digital partner brings unique strengths:

Tamasha: Known for user-friendly interfaces and reliable streaming Tapmad: Offers extensive on-demand content libraries alongside live sports ARY Zap: Integrates sports with broader entertainment content

Impact on Cricket’s Growth in Pakistan

Boosting Local Cricket Culture

Comprehensive coverage of international tournaments inspires grassroots cricket development. When young Pakistanis watch global stars compete, it fuels their own cricketing ambitions. This visibility creates a virtuous cycle: better coverage leads to more interest, which drives investment in local cricket infrastructure.

Women’s Cricket Visibility

Including women’s tournaments in this prominent broadcasting deal sends a powerful message about gender equality in sports. Greater visibility for women’s cricket can:

• Inspire young girls to take up the sport
• Attract sponsorship for women’s domestic cricket
• Change societal attitudes toward women athletes
• Create role models for the next generation

Economic Benefits

Major broadcasting deals inject significant revenue into cricket ecosystems. Rights fees support:

• Player development programs
• Stadium infrastructure improvements
• Cricket academies and training facilities
• Employment for broadcasting professionals
• Content creation opportunities

What This Means for the 2026 T20 World Cup

With broadcasting arrangements confirmed well in advance, Pakistani fans can confidently plan for the mega T20 event in 2026. The tournament will showcase cricket’s shortest and most explosive format, featuring:

• Top international teams battling for supremacy
• Star players displaying their T20 skills
• High-octane matches with dramatic finishes
• Comprehensive pre and post-match coverage
• Expert analysis from cricket legends

The multiple viewing options ensure no fan misses crucial matches, whether watching on television with family or streaming individually on mobile devices.

Looking Ahead: Cricket’s Future in Pakistan

This broadcasting agreement extends through 2027, providing stability and certainty for cricket fans. The three-year commitment allows all parties to invest in improving production quality, developing innovative features, and expanding audience engagement.

The partnership represents more than just broadcasting rights—it’s a statement about cricket’s enduring importance in Pakistani culture. By combining traditional television with cutting-edge digital platforms, the deal acknowledges both cricket’s heritage and its technological future.

Frequently Asked Questions

Q: Will I need to pay to watch ICC tournaments in Pakistan? A: No, PTV provides free-to-air coverage, while digital platforms may offer both free and premium options depending on the service.

Q: Can I watch matches on my smartphone? A: Yes, Myco’s partnership with Tamasha, Tapmad, and ARY Zap ensures comprehensive mobile streaming access across all ICC events through 2027.

Q: Does this deal include the ICC Men’s T20 World Cup 2026? A: Absolutely, the agreement covers all major ICC tournaments including the 2026 T20 World Cup with full television and digital streaming rights.

Q: Will women’s cricket tournaments receive equal coverage? A: Yes, both the 2025 Women’s Cricket World Cup and 2027 Women’s T20 Champions Trophy are included with complete broadcasting coverage.

Q: What about U19 cricket events? A: The broadcasting deal includes multiple U19 tournaments, providing Pakistani fans access to youth cricket’s future stars competing internationally.

Q: Which TV channel will show ICC matches? A: PTV will broadcast all matches in partnership with Geo Super, ensuring wide accessibility across Pakistan’s traditional television networks.