PTV and Myco Secure ICC Broadcasting Rights in Pakistan Until 2027

Pakistani cricket fans have a reason to celebrate as the International Cricket Council confirms a major broadcasting deal. PTV and Myco have locked in exclusive rights to broadcast all ICC events in Pakistan through 2027, ensuring comprehensive coverage across television and digital platforms.

This partnership means cricket enthusiasts won’t miss any action from upcoming tournaments. With the T20 World Cup 2026 schedule already generating buzz among fans, this deal guarantees seamless access to the tournament and other major ICC events.

What This Broadcasting Deal Means for Pakistani Fans

The ICC announced on November 27, 2025, that Pakistan Television Corporation (PTVC) and Myco have secured comprehensive rights for all ICC tournaments through 2027. This agreement covers both men’s and women’s cricket, along with youth tournaments.

Key highlights of the partnership:

• PTVC holds broadcast television rights in collaboration with Myco and Geo Super
• Myco controls digital rights, partnering with streaming platforms Tamasha, Tapmad, and ARY Zap
• Coverage includes three senior men’s tournaments and two senior women’s tournaments
• Youth cricket (U19 events) also included in the package

Major Tournaments Covered Under This Deal

Pakistani viewers will enjoy wall-to-wall coverage of cricket’s biggest events. The rights package includes marquee tournaments that draw millions of viewers globally.

Men’s Tournaments Coming to Pakistan

The upcoming T20 World Cup 2026 represents one of the biggest events in this package. Fans across Pakistan will witness top teams competing for the coveted trophy on their screens.

Women’s Cricket Takes Center Stage

The deal also prioritizes women’s cricket, featuring two major ICC women’s tournaments. This commitment reflects cricket’s growing emphasis on gender equality and expanding the women’s game in traditional markets like Pakistan.

How Pakistani Fans Can Watch ICC Events

Access to ICC cricket has become easier than ever with multiple viewing options available across different platforms.

Television Broadcast Options:

• PTV Sports channels
• Geo Super (strategic partnership with Myco)
• Nationwide free-to-air coverage ensuring maximum reach

Digital Streaming Platforms:

• Tamasha app and website
• Tapmad streaming service
• ARY Zap digital platform

This multi-platform approach ensures fans can catch matches whether they’re at home, commuting, or traveling. The digital-first strategy particularly appeals to younger audiences who consume content primarily on mobile devices.

Why Pakistan Matters to the ICC

Pakistan ranks among cricket’s most passionate markets, making this broadcasting deal strategically important for the ICC. The country boasts a massive cricket-following population with high engagement levels across demographics.

ICC’s focus on Pakistan aligns with their broader strategy to strengthen cricket in traditional strongholds while expanding into new markets. The governing body recognizes that Pakistani fans bring unmatched enthusiasm and viewership numbers to global events.

Ms. Aaliya Rasheed, Executive Director Sports PTV, emphasized this commitment: “Securing the broadcast rights for ICC events reinforces PTVC’s commitment to delivering world-class sports content to audiences across Pakistan.”

The Digital Revolution in Cricket Broadcasting

Myco’s involvement signals a shift toward digital consumption in Pakistan’s sports broadcasting landscape. As Managing Director Umair Masoom noted, the company aims to create “seamless user experiences” and deliver “premium cricket content to millions of fans nationwide.”

Digital advantages for viewers:

• Watch on smartphones, tablets, or computers
• Catch up on missed matches with on-demand content
• Access highlights and exclusive behind-the-scenes footage
• Multi-language commentary options
• Interactive features and real-time statistics

Impact on Youth Cricket Development

Including U19 tournaments in this broadcasting package demonstrates the ICC’s commitment to nurturing young talent. Pakistani fans will watch future stars emerge, potentially including players who might represent Pakistan at the senior level.

Youth cricket coverage serves multiple purposes:

• Inspires young players across Pakistan
• Builds fan loyalty from an early age
• Showcases cricket’s development pathway
• Provides exposure for emerging talent

What’s Next for Cricket Fans in Pakistan

With broadcasting rights secured through 2027, Pakistani cricket fans can look forward to uninterrupted coverage of world-class cricket. The partnership between PTV and Myco promises enhanced viewing experiences with improved production quality and innovative digital features.

For fans eager to follow their favorite teams, staying updated on latest World Cup updates becomes easier with this comprehensive coverage agreement.

Competition in Pakistan’s Broadcasting Market

This deal positions PTV and Myco as dominant players in Pakistan’s sports broadcasting sector. The partnership combines PTV’s established reach with Myco’s digital innovation, creating a formidable combination that competitors will struggle to match.

The collaboration also reflects broader trends in sports media:

• Traditional broadcasters partnering with digital platforms
• Multi-platform content distribution strategies
• Focus on viewer accessibility and convenience
• Investment in premium sports properties

Frequently Asked Questions

Which platforms will broadcast ICC events in Pakistan? PTV Sports and Geo Super will broadcast on television, while Tamasha, Tapmad, and ARY Zap will stream matches digitally until 2027.

Does this deal include women’s cricket tournaments? Yes, the broadcasting package covers two major ICC women’s tournaments along with men’s and U19 events through 2027.

Can I watch ICC matches on my mobile phone in Pakistan? Absolutely. Myco’s digital partners—Tamasha, Tapmad, and ARY Zap—offer mobile streaming for all ICC tournaments covered under this agreement.

When does the T20 World Cup 2026 take place? The T20 World Cup 2026 schedule will be announced officially, but Pakistani fans will enjoy full coverage through PTV and Myco’s platforms.

Are these ICC broadcasts free or subscription-based? PTV offers free-to-air coverage, while digital platforms may have both free and premium subscription options depending on the service.

What youth cricket tournaments are included? The deal covers ICC U19 events, giving Pakistani fans access to future cricket stars competing at the international youth level.